Learn. Launch. Scale. Perform.
Performance Marketing – Drive Measurable Growth Through Paid Media
Master high-impact advertising strategies across Google, Meta, YouTube & more. Learn to create ROI-driven campaigns with expert mentorship and job assistance.
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Duration
2 Months – Comprehensive training with practical exposure
Mode of Training
Online Classes
Classroom Training
Branch Locations
Madhapur, Hyderabad
Panjagutta, Hyderabad
Contact Us
73373 76600
79953 37427
The Performance Marketing program is a hands-on, result-oriented course crafted for individuals who want to master paid media strategies that drive measurable business growth. This course takes you deep into the world of Google Ads, Meta Ads, YouTube, and more, focusing on performance metrics like ROI, CPL, CPA, and ROAS to help you optimize every advertising dollar.
You’ll gain practical experience by working on live ad campaigns, analyzing data, and making real-time decisions to improve outcomes. Whether you’re a digital marketing enthusiast, entrepreneur, freelancer, or marketing professional, this course gives you the tools, techniques, and confidence to launch and manage effective ad campaigns. With expert mentors, certification preparation, and 100% placement assistance, the course ensures you’re not just job-ready but also strategy-savvy in today’s competitive digital landscape.
What Makes This Program Stand Out?
Result-Oriented Training
Our program emphasizes key performance metrics such as ROI (Return on Investment), CPL (Cost Per Lead), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend), ensuring you gain practical skills to drive measurable business growth.
Campaign-Based Learning
Gain hands-on experience by working on real live ad campaigns across multiple platforms. This practical approach helps you understand the nuances of campaign setup, management, and optimization.
Expert-Led Training
Learn from seasoned performance marketing professionals who bring years of industry experience. Benefit from their insights, mentorship, and best practices to accelerate your learning curve.
100% Placement Support
Access guaranteed job interview opportunities through our hiring network, along with resume building, mock interviews, and career mentoring.
Industry-Recognized Certifications
Earn globally recognized certifications from Google, HubSpot, and other platforms to add credibility and boost your employability.
Cutting-Edge Tools & Techniques
Stay ahead by mastering the latest marketing technologies, data analytics platforms, and automation tools that enable smarter campaign management and data-driven decision making.
Curriculum Highlights
Search Engine Marketing (SEM)
Google Ads Search Campaigns (manual & smart bidding)
Keyword planning, ad copywriting, and landing page strategy
Meta (Facebook + Instagram) Ads
Conversion-focused ad structures (TOF, MOF, BOF)
Lookalike audience targeting and retargeting with Meta Pixel
Google Display & YouTube Ads
Creating visually engaging banner and video campaigns
Optimization based on CTR, CPV, and conversion lift
Shopping & App Campaigns
Performance Max, Smart Shopping, and dynamic remarketing
App install campaigns and deep linking
Conversion Rate Optimization (CRO)
Landing page A/B testing
Funnel analysis and UX improvements
Analytics & Attribution
Google Analytics 4, UTM tagging, and goal setup
Attribution modeling and marketing mix analysis
Tools & Platforms You'll Master
Google Ads (Search, Display, YouTube, Shopping)
Meta Ads Manager
Google Tag Manager, GA4, Data Studio
Hotjar, Unbounce, VWO, and more
Training Syllabus
This comprehensive syllabus is designed to equip you with real-world skills in performance marketing. From mastering paid ad platforms like Google and Meta to understanding analytics, conversion strategies, and campaign automation, each module builds hands-on expertise step by step. Whether you're a beginner or looking to advance your marketing career, this program ensures you're industry-ready with actionable knowledge and practical exposure.
Performance Marketing – Training Syllabus
Module 1: Introduction to Performance Marketing
Understanding the Digital Marketing Ecosystem
What is Performance Marketing?
Key Metrics: ROI, CPL, CPA, ROAS, CTR
Funnel-based Marketing Approach (TOF, MOF, BOF)
Module 2: Google Ads – Search Campaigns
Google Ads Interface Overview
Keyword Research & Planning
Match Types, Ad Copywriting & Ad Extensions
Manual vs Smart Bidding Strategies
Conversion Tracking Setup
Campaign Optimization Techniques
Module 3: Meta Ads (Facebook + Instagram)
Meta Business Suite & Ads Manager Overview
Setting up Ad Accounts & Pixel
Objective Selection & Audience Targeting
Retargeting & Lookalike Audiences
TOF, MOF, BOF Strategy Implementation
Ad Creatives: Carousels, Reels, Video Ads
Module 4: Google Display & YouTube Advertising
Display Network Campaign Structure
YouTube Video Ads: Skippable, Non-Skippable, Discovery
Targeting Options: Demographics, Interests, Custom Audiences
Responsive Display Ads & Banner Creation
Performance Analysis & Optimization
Module 5: Shopping & App Campaigns
Google Merchant Center Setup
Smart Shopping Campaigns
Performance Max Campaigns
App Install Campaigns – Deep Linking & Tracking
Feed Optimization Techniques
Module 6: Conversion Rate Optimization (CRO)
Landing Page Design & Best Practices
A/B Testing with Tools like Google Optimize
Heatmaps & Session Recording (Hotjar)
Funnel Analysis & Bounce Rate Reduction
Mobile Optimization Techniques
Module 7: Analytics & Attribution
Introduction to Google Analytics 4 (GA4)
UTM Tagging for Campaign Tracking
Setting Up Goals & Events in GA4
Attribution Models Explained
Cross-Channel Tracking & Reporting
Module 8: Tools & Automation
Google Tag Manager
Data Studio for Dashboards & Reports
VWO / Unbounce for CRO
Competitor Analysis with SEMrush & SimilarWeb
Campaign Reporting Templates
Module 9: Capstone Project & Live Campaign
Plan, Launch, and Optimize a Full-Funnel Campaign
Performance Analysis & Reporting
Real-time Budget Allocation Strategy
Presentation & Review by Mentors
Why choose GCIT Academy
- 10+ Years of Industry Presence in Hyderabad.
- Awarded Best IT coaching Institute of the Year 2023 by SONU SOOD(Actor & Philanthropist).
- Awarded Best EdTech Company for 3 times in a row(2020,2021,2022).
- Above 3500+students are Placed till now.
- 10,000+ students Trained.
- Real Time Trainers with 18 Years + Experience.
- Online /Offline/Weekend Training Available.
- Corporate Training Classes with Well furnished Labs.
- Get Certified from Global Coach after completion of the course.
- 100% Placement Assistance provided after course completion.
- Offline Classes available at Panjagutta and Madhapur Branches.
- Real Time Trainers with 18 Years + Experience.
Certifications
✅ Google Ads Certifications – Search, Display, Video, Shopping, and Apps
✅ HubSpot Inbound Marketing Certification – Industry-recognized inbound marketing credential
✅ Course Completion Certificate – From Global Coach upon finishing the training
✅ Internship Certificate – From partnered organizations after practical experience
Career Support
🎯 Resume Building – Expert guidance to craft a professional and impactful resume
💼 Mock Interviews – Real-time simulations to boost confidence and interview readiness
🔗 Job Portal Access – Exclusive listings and direct referrals from hiring partners
📈 Ongoing Support – Continued assistance until successful job placement
Classes & Infrastructure
What Our Students Say About Us
Join thousands of satisfied learners who have transformed their careers with Global Coach. Here’s what they have to say about their journey with us.
– Digital Marketing Executive
The digital marketing training at Global Coach exceeded my expectations. I enrolled to learn social media marketing but ended up mastering SEO, paid ads, and AI tools too. Their real-time trainers and practical assignments truly prepared me for the industry.
– PPC Specialist
Joining Global Coach was the best decision for my career. The course was well-structured, and the support from mentors helped me get confident with tools like Google Ads and Meta Manager. I received interview opportunities soon after completion.
– Performance Marketing Executive
I loved how the program covered everything from basics to advanced strategies across platforms. The resume-building and weekly mock interviews gave me the edge I needed. I’m now working as a performance marketing executive at a top agency."
– Freelance Digital Marketer
The hands-on training and real-world projects were the highlight of this course. Whether it was email automation or analytics, everything was covered in depth. I started freelancing soon after and now manage campaigns for multiple clients.
– Social Media Manager
Global Coach didn’t just train me, they transformed my career. From understanding branding to building campaigns using AI tools, I’ve learned so much. The internship experience and placement support gave me the confidence to step into my first job.
Take a Look at Our Hiring Partners
At Global Coach, we’re proud to be associated with a strong network of 35+ hiring and internship partners across top MNCs and IT companies. Our placement team works closely with these partners to ensure our students get the best opportunities in the industry. With dedicated placement support, mock interviews, and real-world project experience, we make sure you're ready to crack your dream job right after training.
Start Driving Results Today
Step confidently into the high-demand world of paid digital advertising with our Performance Marketing Program—crafted for ambitious learners ready to create real business impact. Whether you’re a student, a marketing professional looking to upskill, a freelancer, or a business owner aiming to scale your online presence, this course equips you with the tools, strategies, and support to thrive.
With hands-on learning through live ad campaigns, deep insights into ROI-focused strategies, and guidance from expert mentors, you’ll build the confidence and capability to drive meaningful results across platforms like Google Ads, Meta Ads, and YouTube. Plus, our globally recognized certifications and dedicated placement support ensure that you don’t just learn—but also launch your career successfully.
📈 Master the art of performance marketing and get interview-ready with us.
💼 Your future in digital marketing starts now.