Create. Connect. Convert.
Social Media Marketing – Build Powerful Brand Presence & Engagement
Learn how to create impactful social media campaigns, grow your audience, and drive real engagement using the latest tools, trends, and AI-driven strategies. Perfect for marketers, creators, and business owners alike.
Book a Demo Session
Duration
2 Months – Comprehensive training with practical exposure
Mode of Training
Online Classes
Classroom Training
Branch Locations
Madhapur, Hyderabad
Panjagutta, Hyderabad
Contact Us
73373 76600
79953 37427
Social Media Marketing is a practical, strategy-driven program designed to help you master the art of building brand presence, engagement, and conversions across top platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter. This course combines creative content planning with data-driven strategies, equipping you with hands-on skills in content creation, community building, influencer outreach, and paid promotions. You’ll work with leading tools like Canva, ChatGPT, CapCut, Meta Ads Manager, Buffer, and Publer, gaining real-time experience in running campaigns and growing audiences. Guided by industry experts, the program also includes portfolio development, certifications, mock interviews, and placement assistance. Whether you’re a student, entrepreneur, or marketing professional, this course prepares you to launch or scale your career as a skilled and confident social media marketer.
Why Choose Our Social Media Marketing Program?
Complete Platform Coverage
Gain expertise across all major platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging channels—ensuring you're ready for any audience, anywhere.
Content-First Approach
Learn to design impactful content strategies tailored to brand voice, trends, and audience behavior—ensuring consistent engagement and follower growth.
AI Tools Training
Leverage tools like ChatGPT for copywriting, Canva for design, and Buffer & Publer for smart scheduling and analytics—streamlining your workflow like a pro.
100% Placement Support
Access guaranteed job interview opportunities through our hiring network, along with resume building, mock interviews, and career mentoring.
Influencer & Community Strategy
Understand how to collaborate with influencers and build online communities to boost reach, credibility, and long-term brand engagement.
Hands-On Learning
Execute real campaigns by creating reels, carousels, shorts, and branded video content—building a real-world portfolio along the way.
Curriculum Highlights
Social Media Strategy & Planning
Setting goals, defining audience, creating calendar plans
Brand tone, storytelling, and platform-specific strategy
Content Creation & Design
Canva for design, CapCut for video editing
Writing engaging captions, hashtags, and CTA strategies
Reels & Short-Form Video
Trends, transitions, voiceovers, and editing hacks
AI support with scripts, voice tools, and automation
Influencer & Community Marketing
Collaborations, UGC, influencer outreach
Community building and engagement hacks
Organic Growth Tactics
Engagement loops, contests, giveaways
Growth analytics and optimization
Paid Promotions (Meta, LinkedIn, Twitter)
Boosted posts vs. Ads Manager campaigns
Retargeting, lead generation, and pixel tracking
Tools & Platforms You'll Master
Meta Business Suite, Ads Manage
Canva, CapCut, Buffer, Publer
ChatGPT, Copy.ai, Jasper
Notion, Trello, Metricool, Hootsuite
Why choose GCIT Academy
- 10+ Years of Industry Presence in Hyderabad.
- Awarded Best IT coaching Institute of the Year 2023 by SONU SOOD(Actor & Philanthropist).
- Awarded Best EdTech Company for 3 times in a row(2020,2021,2022).
- Above 3500+students are Placed till now.
- 10,000+ students Trained.
- Real Time Trainers with 18 Years + Experience.
- Online /Offline/Weekend Training Available.
- Corporate Training Classes with Well furnished Labs.
- Get Certified from Global Coach after completion of the course.
- 100% Placement Assistance provided after course completion.
- Offline Classes available at Panjagutta and Madhapur Branches.
- Real Time Trainers with 18 Years + Experience.
Training Syllabus
This comprehensive Social Media Marketing training syllabus is designed to take you from the fundamentals to advanced strategies, ensuring you gain practical skills across all major platforms. You will learn how to plan, create, and optimize content tailored to your target audience, harness the power of paid promotions, and master analytics for continual improvement. With hands-on projects and AI-powered tools, this course prepares you to build strong brand presence, engage communities, and launch successful campaigns. Additionally, career readiness modules will equip you with the skills needed to freelance or secure your dream job in social media marketing.
Syllabus for the Social Media Marketing Program
Module 1: Introduction to Social Media Marketing
Evolution of social media platforms
Importance of SMM in digital marketing
Organic vs. paid strategies
Module 2: Understanding Audience & Platforms
Audience segmentation and personas
Platform-specific user behavior (Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Threads)
Choosing the right platform for the right objective
Module 3: Social Media Strategy & Content Planning
Content calendar creation
Brand tone & voice
Social media storytelling techniques
Campaign planning & goal setting
Module 4: Content Creation Tools & Techniques
Canva basics and advanced design
CapCut for reels and video editing
Writing for social: captions, CTAs, and copywriting tips
Hashtag research & trend mapping
Module 5: Reels & Short-Form Video Creation
Trends, formats, editing hacks
Scripting with AI tools (e.g., ChatGPT)
Voiceover tools & subtitle apps
Video hooks and storytelling in 30 seconds
Module 6: Community & Influencer Marketing
Identifying & reaching influencers
Collaboration strategies
Building and managing communities
UGC campaigns
Module 7: Organic Growth Techniques
Algorithm insights and engagement tactics
Running contests, challenges, and giveaways
Page and post optimization
Engagement metrics
Module 8: Paid Social Advertising
Setting up ad accounts (Meta, LinkedIn, Twitter)
Campaign structuring: TOF, MOF, BOF
Ad creatives and copy
Retargeting and lookalike audiences
Pixel integration and tracking
Module 9: Analytics, Reporting & Optimization
Using Meta Business Suite, LinkedIn Analytics, etc.
UTM tagging & tracking
Social media KPIs and ROI measurement
Monthly reporting templates
Module 10: Freelancing & Career Readiness
How to pitch clients and build SMM packages
Pricing models and proposals
Resume, portfolio, and LinkedIn optimization
Mock interviews and freelancing platforms (Upwork, Fiverr)
Certifications
✅ Google Ads Certifications – Search, Display, Video, Shopping, and Apps
✅ HubSpot Inbound Marketing Certification – Industry-recognized inbound marketing credential
✅ Course Completion Certificate – From Global Coach upon finishing the training
✅ Internship Certificate – From partnered organizations after practical experience
Career Support
🎯 Resume Building – Expert guidance to craft a professional and impactful resume
💼 Mock Interviews – Real-time simulations to boost confidence and interview readiness
🔗 Job Portal Access – Exclusive listings and direct referrals from hiring partners
📈 Ongoing Support – Continued assistance until successful job placement
Classes & Infrastructure
Who Should Enroll
Aspiring Social Media Managers
Individuals looking to build a career managing and growing social media accounts for brands or agencies.
Content Creators & Influencers
Creators who want to enhance their content strategy, increase engagement, and monetize their social presence.
Business Owners Building Brand Presence
Entrepreneurs and small business owners aiming to boost their online visibility and connect with customers effectively.
Marketing Graduates and Freelancers
Recent graduates and freelance marketers seeking practical skills and certifications to advance their careers and attract more clients.
What Our Students Say About Us
Join thousands of satisfied learners who have transformed their careers with Global Coach. Here’s what they have to say about their journey with us.
– Digital Marketing Executive
The digital marketing training at Global Coach exceeded my expectations. I enrolled to learn social media marketing but ended up mastering SEO, paid ads, and AI tools too. Their real-time trainers and practical assignments truly prepared me for the industry.
– PPC Specialist
Joining Global Coach was the best decision for my career. The course was well-structured, and the support from mentors helped me get confident with tools like Google Ads and Meta Manager. I received interview opportunities soon after completion.
– Performance Marketing Executive
I loved how the program covered everything from basics to advanced strategies across platforms. The resume-building and weekly mock interviews gave me the edge I needed. I’m now working as a performance marketing executive at a top agency."
– Freelance Digital Marketer
The hands-on training and real-world projects were the highlight of this course. Whether it was email automation or analytics, everything was covered in depth. I started freelancing soon after and now manage campaigns for multiple clients.
– Social Media Manager
Global Coach didn’t just train me, they transformed my career. From understanding branding to building campaigns using AI tools, I’ve learned so much. The internship experience and placement support gave me the confidence to step into my first job.
Take a Look at Our Hiring Partners
At Global Coach, we’re proud to be associated with a strong network of 35+ hiring and internship partners across top MNCs and IT companies. Our placement team works closely with these partners to ensure our students get the best opportunities in the industry. With dedicated placement support, mock interviews, and real-world project experience, we make sure you're ready to crack your dream job right after training.
Get Started Today
Kickstart your career in social media marketing with our comprehensive and practical training program. Gain the skills to create compelling campaigns, design eye-catching content, and leverage AI-powered tools to maximize your reach and engagement across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Our course offers hands-on projects, expert mentorship, resume optimization, and mock interviews to prepare you thoroughly for the job market. You’ll earn industry-recognized certifications and receive ongoing career support to help you secure rewarding opportunities.
Whether you’re just starting out or looking to advance your skills, this course will equip you with everything you need to succeed in the dynamic and ever-evolving field of social media marketing.
Enroll now and take the first step toward a vibrant and fulfilling digital marketing career!